Have you noticed how most people who create content for the internet speak in almost the same way? According to an expert, this is an ‘influencer voice’ that is affecting many social media users.
Cassy Brooking, a British singer and songwriter known as Cassyette, posted a video about the topic that has already garnered over 1 million views.
“Guys, serious question: am I the only one or is there a new influencer voice that English influencers use specifically?” she analyzed in the clip posted on her TikTok profile.
@cassyetteNo shade am I missing a trick?♬ original sound – cassyette
In the comments, many people agreed with her, adding that they notice they seem to even copy each other’s mannerisms. “It’s called ‘uptalk‘ and it’s actually a very common sales technique,” explained one user.
Christopher Strelluf, a linguistics professor at the University of Warwick, said that uptalk is used as a “position-maintaining strategy.”
“All of this stems from gender: a person is speaking to a camera, and someone needs to hold the floor to keep people watching,” added Dr. Laura Bailey, a professor of English language and linguistics at the University of Kent, to the Daily Mail.
Photo and video: Freepik and TikTok @cassyette. This content was created with the help of AI and reviewed by the editorial team.
