The Premier League announced a five-year partnership with Microsoft to enhance fans’ experience with artificial intelligence.
During this period, Microsoft will act as the official cloud and AI partner to modernize the League’s digital infrastructure, broadcast match analysis, and organizational operations.
One of the first results of this partnership is a new AI assistant designed exclusively for fans. The Premier League Companion, powered by Microsoft’s Copilot, uses Azure OpenAI to provide insights about clubs, players, and matches.
The AI companion, which is capable of extracting information from more than 30 seasons of statistics, 300 thousand articles, and 9 thousand videos, will be available on the official Premier League mobile app and web platforms.
“We are pleased to partner with the Premier League to bring innovative and interactive experiences to football fans worldwide,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft.
“By leveraging our secure cloud and AI technologies, including Azure AI Foundry Services with Azure OpenAI, Microsoft 365 Copilot, and Dynamics 365, we will transform how football is experienced, delivered, and managed on and off the pitch.”
Photo and video: Premier League. This content was created with the help of AI and reviewed by the editorial team.
