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According to reports, Apple is no longer working on its iPhone rental service. The company has reportedly abandoned the project announced in 2022.
Sources close to the matter told Bloomberg that Apple has abandoned plans to launch a subscription service that would allow customers to rent iPhones.
Details of the service leaked in 2022. The aim was to offer customers the option to pay a monthly fee to rent a device, including newer models. The plan was to launch the service later that year.
Apparently, the project faced delays due to issues involving Apple’s software and legal concerns from the company. The service has reportedly been canceled permanently, according to Bloomberg sources.
The subscription service was similar to the iPhone Upgrade Program launched in 2015, which allowed Apple customers to make a two-year monthly payment plan for their iPhones. After 12 payments, they could upgrade to the latest model.
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