British technology company Elvie announces a smart rocker that transforms into a crib

Photos and video: Instagram @elvie

Elvie, the British women’s health technology company, has launched its first smart swing that transforms into a crib.

Elvie Rise is the first smart swing from the British women’s health technology company Elvie. The device gently converts into a crib to avoid disturbing the baby’s sleep.

The device allows parents not to have to transfer the baby between playtime, feeding, and sleep, giving them more rest time.

The product is equipped with SootheLoop technology, which records and repeats swinging motions and transforms into a crib so the baby can rock to sleep.

Alex Knox, Elvie’s product director, said that he spoke with parents who reported that the biggest concern after childbirth is calming the baby after breastfeeding.

“Elvie Rise offers all parents and caregivers the opportunity to have guilt-free time for themselves, knowing that the baby is safe and comfortable,” he said.

The product was presented at the CES technology fair, an annual event held in Las Vegas. The release date and price of Elvie Rise have not yet been revealed.

Photos and video: Instagram @elvie. This content was created with the help of AI and reviewed by the editorial team.