In a new report from Onfido, a London-based identity verification company, it was revealed that there has been a significant increase in deepfake fraud attempts, reaching a staggering 3,000% surge over the past year.
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Deepfake is a media manipulation technique that utilizes artificial intelligence to create fake videos or images by replacing a person’s face in audiovisual content through advanced algorithms.
Despite having recreational uses, deepfakes also pose significant risks, as these frauds rely on the growing availability of accessible online tools. From basic versions of deepfakes, which simply paste faces to create “cheap” illusions, to more advanced systems using AI to transform and combine original faces with specific targets, requiring more substantial skills and resources.
The study reveals that less sophisticated deepfakes are responsible for 80.3% of all attacks in 2023, representing a 7.4% increase from the previous year. While biometric verification is cited as an effective barrier, criminals seek creative strategies to bypass these defenses.
The report emphasizes the importance of “liveness” biometric verification technologies for authentication, capable of verifying the user’s presence at the time of verification. Additionally, it highlights the need for more automated solutions, incorporating non-visual fraud signals, device intelligence, geolocation, and repeated fraud patterns.
