From time to time, a new network emerges that gains significant attention, but soon loses momentum. The latest one is Lapse, seen as a potential rival to Instagram, it remains to be seen if the app will establish itself.
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Launched in 2021, and created by Dan and Ben Silvertown, Lapse aims to provide a social network experience without the pressure of seeking approval from strangers. With the slogan “friends, not followers,” the app encourages users to take photos in a more relaxed manner, without the need to worry about likes and comments.
The Lapse gained prominence on the list of free apps in the Apple App Store in the United States. However, the growth strategy of the social network is based on the demand that new users invite five people to join the app, which has sparked controversy and debate among users.
