Meta has been working to regain lost engagement with its new app Threads, which dropped by more than half after the initial excitement of its launch. Now, the company is testing suggesting some posts on the Instagram timeline.
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Instagram and Threads are interconnected, and Meta is now leveraging this fact to suggest posts from the new social network with a carousel of posts on Instagram.
According to TechCrunch, Meta has confirmed that it is testing this new feature, along with many others since the app’s launch.
“We’ve added several new features to the app since launch, and now we’re making it easier for people to see the latest Threads content directly on Instagram,” said a company spokesperson.
Threads usage dropped to new lows?
Zuck just got Adam to turn the Instagram > Threads growth tap on again
Meta is now pushing Recommended Threads amongst Instagram feed posts
h/t @mattstasoff pic.twitter.com/KzCHGiW0my
— Matt Navarra (@MattNavarra) August 31, 2023
Instagram shows Threads content on the home tab now 👀 pic.twitter.com/XHQpMZ7fVB
— ㆅ (@howfxr) August 31, 2023
