New TikTok trend shows how women can become unrecognizable with heavy makeup

A new TikTok trend is showing how women can look quite different with the use of heavy makeup.

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The “unrecognizable makeup” trend is gaining thousands of views, with videos of women doing bold makeup looks to showcase a before-and-after that is leaving internet users in awe.

@natviolette Replying to @tarantulamack who is sheee!?! no like seriously.. #makeupchallenge Products Used: @ONE SIZE BEAUTY primer @Fenty Beauty foundation stick @Saie sun melt @Huda Beauty concealer @Laura Mercier setting powder @Charlotte Tilbury mascara @Rare Beauty ♬ original sound – Natalie

“Unrecognizable makeup is basically when you do your makeup so well that you don’t even look like the same person — and today, I’m feeling like doing some catfishing,” explained content creator Natalie Violette in a video that went viral.

After essentially “becoming another person,” creators received many comments from internet users who shared their thoughts on the trend. “Girl, you were already amazing,” said one follower. “I love a good unrecognizable glam session,” admitted another. “Beautiful before and after,” commented a third.

@lilachilds unrecognizable makeup trend 💋 search “Lila Alex Cooper makeup” for the in-depth tutorial!♬ CHRYSTAL THE DAYS NOTION REMIX – NOTION

Photo and video: TikTok @natviolette and @lilachilds. This content was created with the help of AI and reviewed by the editorial team.