The man behind the most-liked photo of all time on Instagram revealed that its success was a “happy accident.”
In 2019, Kylie Jenner held the record with a photo of her daughter Stormi holding her finger, garnering 18 million likes. However, Chris Godfrey, a London-based advertising executive, along with his friends Alissa Khan-Whelan and CJ Brown, decided to try to dethrone Kylie with a simple image of an egg, accompanied by a caption encouraging users to break the like record.
Surprisingly, the plan worked, and the egg photo went viral, quickly surpassing 19 million likes and eventually reaching over 61 million.
Shortly after, more photos of the egg appeared, showing it cracking, which led to the revelation that the entire campaign was a mental health awareness initiative promoted by the organization Mental Health America. The egg, named Eugene, used its sudden fame to raise awareness about the pressures of social media and encourage people to seek help if they were struggling.
Chris, who was 29 at the time, commented that the success was improbable and unrepeatable, something that couldn’t be replicated. While acknowledging the unique nature of the event, he emphasized the importance of using the attention for a positive cause.
Today, the like record belongs to Messi, following his post celebrating the 2022 World Cup victory, with Eugene the egg now in second place.
Source: LADbible | Photo: Unsplash | This content was created with AI assistance and reviewed by the editorial team