Ready for the first ‘tech’ launch of 2024? As previously speculated, Samsung will unveil its new S24 smartphone family during the Galaxy Unpacked event scheduled for January 17.
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The event will take place in San Jose, California, but will be livestreamed worldwide. Although the name Galaxy S24 is not explicitly mentioned in the teasers, the presence of “Galaxy AI” suggests the introduction of various artificial intelligence tools during the event, as also hinted in recent leaks.
Expectations are that the Galaxy S24 lineup will include the S24, S24 Plus, and S24 Ultra, offering various features and colors. Additionally, Samsung might surprise consumers with the release of additional products, such as the Samsung Galaxy Buds 3 Pro.
As shown in the event teasers, the South Korean company is expected to highlight AI-powered features, such as real-time translation during calls and improvements in zoom for low-light images, as well as intelligent image editing tricks based on generative AI. According to a Samsung statement:
“The new Galaxy S lineup will set a higher standard for the smartest mobile experience yet. […] Join us as we unveil the latest premium innovations from the Galaxy lineup, providing an entirely new mobile experience driven by Artificial Intelligence.”
Who’s ready for a new era of mobile?! #SamsungUnpacked is going to be epic. Don’t miss out.
❤️ to follow along for a never-before-seen debut. pic.twitter.com/EImcAXmq6s
— Samsung Mobile (@SamsungMobile) January 2, 2024
