Photos and video: TikTok @mairead.f @anthony.voulgaris</caption]
A study reveals that the UK population is influenced by recipe trends on TikTok. Around 49% of Britons have changed their eating habits due to content on this social network.
According to the Just Eat Food Trends Report, around 49% of the UK population has changed their eating habits because of TikTok recipe trends. The British admit that the platform’s videos influence their decisions.
According to the research, a cucumber salad trend doubled cucumber sales on the Just Eat platform. A tomato toast recipe boosted sales by 103% compared to the previous year.
Two-thirds of Britons stated that they are trying to eat healthier. Matcha and salmon poke bowls saw sales increase by 20% and 56%, respectively.
Another indicator of TikTok’s influence is the rise in vegan or vegetarian food orders on Just Eat. Over 281 million videos with the hashtag “vegan” are available on the platform. Although only 5% of Britons are strict vegetarians, the population is searching for more meat-free options.
Photos and video: TikTok @mairead.f @anthony.voulgaris. This content was created with the help of AI and reviewed by the editorial team.
