Understand how tiktoker Khaby Lame earns millions without saying a word

Khaby Lame, a 25-year-old Senegalese-Italian tiktoker, gained a legion of fans when he started creating content for the Chinese app during the pandemic.

It all started when Lame was fired from his job as a CNC machine operator (computer numerical control) when Covid-19 took over Italy in 2020.

This led him to start posting fun videos on TikTok, and because of his unparalleled charisma, his views quickly skyrocketed.

@khaby.lame Try it and let me know #learnfromkhaby #comedy ♬ original sound – Khabane lame

Even without saying a word in most of his videos, in 2022, he surpassed Charli D’Amelio as the largest influencer on the platform, accumulating over 160 million followers and 2.5 billion likes.

Today, Forbes estimates that he earns about $750,000 per sponsored post on social media. After partnering with giant brands like Hugo Boss and Sony Pictures, his net worth is estimated at over $16 million.

Still, the young man is very aware of the responsibility he has to his audience. “I want to work clean. I’ve never promoted anything that’s bad for you… because many children follow me, and it’s a big responsibility.”

@khaby.lame I promise it works #learnfromkhaby #comedy ♬ original sound – Khabane lame

Photo and video: Instagram @khaby00 and TikTok @khaby.lame. This content was created with the help of AI and reviewed by the editorial team.