Every time Steve Jobs appeared publicly, he was wearing black turtlenecks, despite being the co-founder of one of the largest technology companies in history.
Much has been speculated about the reason he wore these garments, created by Japanese designer Issey Miyake. Was it superstition? Did he have his best ideas while wearing a black turtleneck?
In his 2011 biography, *Steve Jobs*, Walter Isaacson revealed that the Apple CEO believed having all of his employees wear the same uniform would create a better “corporate bond.”
Miyake had designed standardized uniforms for *Sony* employees in 1981 to celebrate the Japanese brand’s 35th anniversary. This caught Jobs’ attention, and he then asked him to create something similar for *Apple*.
(Photo: Creative Commons)
However, the idea was not well received by the team at the time. In fact, it was received so poorly that Jobs was reportedly “booed off stage” during the announcement. Nevertheless, he decided to continue wearing his “one-man uniform,” which became his signature look.
After Jobs’ death in 2011, Miyake retired the design of the black turtleneck as a tribute to the former Apple CEO.
Photo and video: Creative Commons. This content was created with the help of AI and reviewed by the editorial team.
