The social network X, formerly Twitter, will increase its monthly Premium+ subscription by 40%. Customers will now have to pay $22 per month.
X has announced an increase in its monthly Premium+ subscription plan. Users of the former Twitter who were paying $16 for the service will now pay $22 to access the features.
The subscription has increased by 40%, and annual plans have also increased, from $168 to $229 per year.
The increase was announced over the weekend and officially took effect on December 21 for new subscribers.
Subscribers will receive a notice about the adjustment, which will take effect on January 20 for existing Premium+ customers.
The X Premium+ plan offers features for users to write articles, priority support from X, expanded use of the Grok AI chatbot, and no ads on the platform, although the company notes that “occasional promotional content may appear.”
The price increase announcement was made on the X Help Center page. The platform justified the increase by saying that “higher prices allow us to invest more to make Premium+ better and better over time.”
The change is also due to the new monetization model for digital content creators. X payments were previously based on the number of ad views, but now the platform pays creators based on views of their content.
Since Elon Musk took over Twitter, now X, he has been losing more and more advertisers on his social network.
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